Finger Lakes wineries Turn to Creative Marketing to Bolster Holiday Sales

For many consumers, shipping discounts make all the difference. Free shipping can be even more attractive than product discounts. A 2008 study from the Conference Board found that 90% of consumers believe free shipping offers would entice them to spend more online, perhaps to save money and avoid holiday crowds, and because it feels like getting something for nothing. In addition to its CyberMonday shipping promotion, Lynfred offers a $6 flat rate for every six bottles sold through the holidays. Heron Hill in the Finger Lakes provides free shipping for orders of six bottles or more. Even large-scale producer Francis Ford Coppola Winery offers one-cent shipping with each order of $99 for the holidays. As shipping costs increase, these types of deals are especially valuable.

Click here to view the full article